Email marketing

 can be one of these most effective, as well as one of the most challenging marketing tactics.

When it works well, email marketing provides a very efficient and cost effective method of generating sales leads. It is also very easy to integrate with other marketing campaigns such as direct mail, micro sites , and online marketing.

However, in order to build an effective email marketing campaign it is essential to have an email marketing agency that can help you build a clean and accurate

“opt-in” email marketing list

. Ridge Financial can help you build this based on a number of sources and email marketing tools, such as:

• Email Append

  and Reverse Append from your existing lists.
• ECOA (Email Change of Address) Management
• Email Address Capture methods on your website and other marketing materials.

Ridge Financial’s

email marketing services

can also help you increase the effectiveness of your email campaigns through:

• Comprehensive reporting on your email marketing campaigns to help you understand your bounce and click through rates, and compare these with industry standards.

• Sequential autoresponders

  that guide prospects and buyers through the buying process, delivering the right information at the right time. This can be highly effective for upselling, cross selling, and reducing cognitive dissonance.

Contact us today to discuss how we can help improve your email marketing campaigns.