Direct mail

marketing campaigns can be highly effective as part of an integrated marketing campaign. Although direct mail is decreasing in effectiveness as a standalone activity (with response rates dropping below 2%), it can be very effective in generating sales leads when combined with some of the following to produce and integrated marketing campaign:

• Email marketing campaigns
• Telemarketing follow up (usually doubles response rates)
• Microsite landing pages
• Online marketing
• GeoMarketing

Direct Mail can also play an effective role in Relationship Marketing, as it can deliver specific information at the right time in the relationships development.

For the financial services industries, direct mail can be particularly effective as lists on recently approved mortgages etc are readily available.

Talk to Ridge Financial today about how we can build an integrated marketing programme involving a direct mail campaign for you.